UTM Link Builder
Build UTM-tagged URLs for campaign tracking. Copy the full link instantly.
Quick Presets
URL Parameters
Generated URL
About UTM Link Builder
UTM Link Builder creates properly formatted UTM-tagged URLs for tracking marketing campaign performance in Google Analytics and other analytics platforms. Enter your destination URL, then fill in utm_source, utm_medium, utm_campaign, and optional utm_term and utm_content parameters.
UTM parameters are the standard way to track where your traffic comes from in analytics. Without them, traffic from emails, social posts, and ad campaigns all shows up as "direct" or gets misattributed. Good UTM hygiene is essential for understanding marketing ROI.
The tool validates required fields and copies the complete tagged URL with one click.
Features
- ✓All 5 UTM parameters: source, medium, campaign, term, content
- ✓URL-encodes parameter values automatically
- ✓Validates that required fields are filled
- ✓Instant copy of complete tagged URL
Common Use Cases
- →Tracking email newsletter clicks in Google Analytics
- →Tagging social media post links for campaign analysis
- →Measuring ad campaign performance across channels
- →Comparing traffic from different content pieces
Frequently Asked Questions
What are the required UTM parameters?
Only utm_source is technically required, but Google Analytics recommends utm_source, utm_medium, and utm_campaign at minimum for useful reports.
Are UTM parameters case-sensitive?
Yes. 'Email' and 'email' are tracked as separate values in Google Analytics. Use consistent lowercase naming across your team.